Wayne Community College’s “LookUpWCC” promotional video is the winner of a national award.
The minute-long video has been presented the gold award in the video shorts category of the National Council for Marketing & Public Relations (NCMPR) 2016 Paragon Awards.
The Paragon Awards recognize outstanding achievement in design and communication at community and technical colleges.
WCC beat out Dixie State University in Utah and Wake Technical Community College in Raleigh, which were given the silver and bronze awards, respectively, for their entries in the category.
“From the first time our communications team watched the final product of our #LookUpWCC video, we all felt that we had achieved our goal of producing something special” said Brent Hood, director of the college’s Office of Communications, after accepting the award at the NCMPR annual conference. “To be recognized by our peers with a national award now validates this feeling.”
The video features firefighting, aviation, art, simulation and game design, and allied health, all programs at the college, and challenges viewers with “Are you ready for the future? After all, it’s right in front of you. Look up. Wayne Community College.”
Hood has noted that people have told him that “they get a lump in their throat” while watching it.
It can be viewed at www.waynecc.edu/lookupwcc/ and on the Wayne Community College YouTube channel.
The concept and storyboard for WCC’s video were created through a collaboration between college staff and the creative team at Port City Films, LLC in Wilmington, N.C., which produced it last spring.
Port City Films reported in January that “across various channels, the commercial has garnered nearly 100,000 views.”
It was announced in February that the video earned two other awards for the production company. It took home a professional-level silver American Advertising Federation–Coastal Carolinas Chapter 2017 “Addy” Award in the “online film, video and sound/internet/commercial” category and a bronze “Telly Award.”
NCMPR is an organization for two-year college communicators that provides professional development opportunities, information on emerging marketing and PR trends, and connections to a network of more than 1,700 colleagues across the country. NCMPR is an affiliate council of the American Association of Community Colleges.
Wayne Community College is a public, learning-centered institution with an open-door admission policy located in Goldsboro, N.C. As it works to develop a highly skilled and competitive workforce, the college serves around 12,000 individuals annually as well as businesses, industry, and community organizations with high quality, affordable, accessible learning opportunities, including more than 70 college credit programs. WCC’s mission is to meet the educational, training, and cultural needs of the communities it serves.